The iCast Agency is a new form of Agency that is pioneering the way Pod-Casters Advertise and Advertisers meet Pod casts. In the old days (about 5 years ago) Radio stations were owned by extremely large media companies that advertisers would flock to for very broad coverage-to reach thousands or millions of people with their product or message. This was extremely expensive for advertisers and the talent had no control over the ad content. And if the advertiser spent a large enough amount of money it would reach and inform a small portion of the listeners on all of these stations to sell their product or service.
But now we are all smarter...
Then came along the Pod cast, where literally ANYONE with a message and a microphone could have their own little "radio station". The average person started to realize, "Hey, I can listen to a Pod cast without tuning into a radio station, anytime I want to listen to it". Although, this alone wasn't the sole factor in the death of the radio- it sure helped. It is a great era to live in, we listen to what we want- when we want!
Where The iCast Agency comes in...
Because of the technology advances described above, it removed an element that the juggernaut media companies provided. Bringing together advertisers and talent. Who is doing that now? The truth is, not many people with any advertising placement experience. Think of it like Television in the 80's compared to today. In the 80's there were basically 5 channels (for those of you young kids- look it up) and there were advertisers that only had those shows to choose from to promote their message. Many times, the audience wasn't the prime target. But now, we have 300 channels and advertisers can pick which channels/shows best fit their message and advertise ONLY durring those shows.
This is what The iCast Agency does for advertisers and Pod-casters. We bring RELATIVE advertisers and Sponsors to Pod casts that make the most sense.
We are true "Ad Men" (and women) who came together with our combined 35 years and respective sales expertise in Radio, Outdoor, Television and Online advertising to form the iCast Agency. It is an exciting time for both advertisers and talent to come together in a more organic way such as Pod cast spots without all of the red tape. We not only bring expertise but also are bringing more and more of our clients from traditional media to Pod-cast advertising and Sponsorship. The iCast Agency is proud to be one of the first Agencies to focus on bringing advertisers and "Pod-Casters" together without the interference.
Contact your sales Rep. today to discuss what we can do for you.
What We Offer
For Our Advertisers: The iCast Agency offers a full spectrum of Pod Casts that FIT the target audience your message is trying to reach. Whether it is a local, multi-market, National or International audiences you are trying to reach, we will put your message in the most laser-focused audience out there. We also provide accurate and trackable proof of performance with audio and download numbers. Ask your sales Rep. for the 2012 Media Kit.
For Our Pod-Casters: Whether you are a local-based Pod-Caster with a small audience who loves your cooking 'Cast or an "A list" talent who reaches millions every week, we bring you the advertiser, we build you a rate card if you don't have one already and we sell your 'Cast to apropriate advertisers that you agree with. The iCast Agency does all the contracts and billing and takes a modest percentage for their services. Please ask your Rep. for more details.
What Makes Us Stand Out
Let's face it. It isn't hard to stand out being one of the 1st Pod-Cast focused Agencies out there because there isn't much of a crowd. Having said that, we are hell-bent on making our loyal clients and talent happy and getting everyone the best rates and outcome possible.